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Saunas.com was one of the foundational businesses in UCG’s specialty eCommerce history. The company built a focused online destination around saunas, steam products and related home-wellness equipment at a time when large specialty products were still migrating from traditional retail to online purchasing.
Its growth helped demonstrate the scalability of UCG’s category-focused eCommerce strategy and contributed to the operating experience that would later be deployed across numerous other digital businesses.
