Images are so key on a website such as Amazon. Even though you have to put a lot of legwork and effort into optimizing your product features, description and title, don’t neglect your images in favor of focusing only on the text.
Product images on Amazon are the main thing that people are looking for to obtain a first impression of your product and decide whether or not to continue in further research. Several tips need to be incorporated when you include images with your product description. These include:
- Considering whether professional photography can allow customers to zoom in to see what they are going to purchase and to verify that all of your images are high resolution.
- Include at least one image showing the product packaging.
- Include some lifestyle images which shows pictures of the products in use.
- Have a plain white background on the primary image that does not include infographics, watermarks or any other materials that could confuse or deceive the consumer.
- Verify that the images are at least 1000px in width and 500px in height, so that the image does not get blurry as the customer zooms in.
- Take photos with other items to demonstrate the scale and size of your product.
- Make use of additional graphic design tools, such as infographics to demonstrate your product’s key features or to showcase a guarantee.
Although photos are only one component of your overall impression of your Amazon FBA product, they are an important one. Make sure that you invest in proper professional photography so that you can get the most positive first impression of your Amazon FBA product.
It might seem easy enough to take pictures of your product at home, but you could be missing out on opportunities to showcase your product in the best possible way. At home photos, unless you have a strong photography background or an at-home studio that make things look perfect, could dilute your ability to convert a customer who has already landed on your page.
You put so much effort and energy into optimizing your title, description and product features that you don’t want to lose out on the opportunity by having a consumer click the back button and decide to work with one of your competitors instead. The photos are a key part of a consumer’s decision to click through to look at your overall product listing. If they have already made it that far, you don’t want to lose out on someone simply because you didn’t have the right pictures to be able to secure them fully.
Done with Amazon FBA? Ready to move on with selling your business? It’s time to speak with our dedicated business brokers today to learn more about your options and next steps.